Website key performance indicators – what to measure
Is your website a success? Not sure of the answer? You’re not alone. Website owners around the world are scratching their heads and wondering if their website should be doing better than it is. It...
View ArticleReaching Generation Y Online
The Generation Y Factor! If your target market online includes the infamous Generation Y (young adults and teens) then you need to get clued up on what this generation is doing online. But first, what...
View ArticleIs your website Facebook-ified? How to be Facebook Ready
I’m on Facebook every day, so perhaps my recommendation to ‘Facebook-ify’ your website is premised on a certain amount of personal bias. But alas, I am not the only Facebook user amongst my network of...
View ArticleHow to get into Google in a hurry!
Lately I’ve been delighted and also quite amused to discover just how quickly one of my new website articles is indexed by Google. I’m delighted because pages are showing up in the search results...
View ArticleHow to get a page into Google in one hour
As the image below proves, it is possible to get new content into Google (and ranking) within an hour. This image is from Christchurch Daily Photo my photography website. Every day I post a new photo....
View ArticleBlog Ghost Writing Service
If you have a blog but you’re not updating it very often, you might like to consider outsourcing your blog writing. We know that coming up with new content can be quite an effort, but to fully...
View Articleschema 4 Councils Goes Live
schema provide professional services for local government and councils. Their new website has just gone live at www.schema4councils.com
View ArticleEmail Marketing with a Difference
Classic Coupes and Collectables came to Web Matters looking for a way to email their customers about their most recent vehicles. Web Matters suggested using an HTML email template that could be saved...
View ArticleThe ‘Satellite’ Website as an Online Marketing Strategy
The concept of a satellite website has been around for many years. Essentially it is a niche website that is designed to rank highly in the search engine for a number of keyword phrases. The satellite...
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